Tag: marketing
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From Vision to Velocity: A Guide to Cascading Strategy and Alignment Across the Modern Enterprise
Effective organisational management and success require a well-defined strategic plan that encompasses a clear mission, vision, and values, coupled with ongoing strategic alignment and execution. A Strategic Plan guides decision-making across all levels, articulating goals, strategies, and financial forecasts. Cascading these goals through the organisation fosters clarity and accountability, ensuring that everyone’s work is aligned…
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Who owns the client relationship?
The knowledge that relationships drive business has led to an evolving landscape of organizational roles. Key roles such as Account Managers guide teamwork, ensuring clients’ needs drive engagements. Commonly a number of roles lead along the client journey. The client ultimately shapes the relationship dynamics, influencing roles and interactions. Clear ownership and collaboration among team…
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The Client Relationship Touchpoints
Building strong client relationships is essential in today’s business landscape, moving beyond transactional sales. Effective management of client touchpoints—such as onboarding, communication, support, feedback, and follow-ups—can enhance trust and loyalty. Personalizing interactions and celebrating milestones are key strategies to foster long-term relationships, ultimately driving customer retention and satisfaction.
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